While a dwindling number of business executives still dismiss Twitter as a waste of time, recent researchsuggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.
51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. And 52% of journalists say they use Twitter to research stories and discover what’s hot. LES MER