I have been talking to people about how the world of marketing has changed over the last 5- 10 years and how they need to be found online. Research shows that 98% of clients use an online search engine when they are looking to buy.
So I ask them a few questions about how they went about buying their last purchase over $1,000
- Used the yellow pages
- Got on a plane to go to a trade show
- Responded to a print advertisement –
- Responded to a direct mail advertisement
- Did a search in Google or another search engine –
- Asked a friend for advice, and they emailed you a URL as a respons